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SANRIO LAUNCHES MULTI-MARKET CAMPAIGN TO STRENGTHEN INTELLECTUAL PROPERTY PROTECTION IN SOUTHEAST ASIA

Thailand, 19 March 2025 Sanrio today announced the launch of its multi-market campaign to combat counterfeit goods and strengthen intellectual property (IP) protection in Southeast Asia. With an initial rollout across Singapore, Thailand, and Indonesia, this campaign aims to raise awareness about the risks of counterfeit products, while reinforcing measures to safeguard brand integrity and consumer trust. Southeast Asia is a key market for Sanrio, with a vibrant community of fans who cherish its

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